SEO good / editorial

Notes for founders who ship

Research-backed articles on branding, GTM, and getting your product to look as intentional as it works. No fluff decks, repo-native brand. Read the FAQ.

SEO

Keyword research for indie SaaS (without an agency)

How founders pick keywords that match real search intent, without paying an agency or drowning in spreadsheets.

Branding

Put your brand in the repo, not the slide deck

Why design tokens and guidelines belong next to your code, and what breaks when they live only in PDFs.

Dev workflow

Design tokens for Next.js: what to ship first

A practical order for exporting colors, type, and spacing into a Next.js app without boiling the ocean.

GTM

GTM before content calendar

Why your posting schedule fails when positioning is still fuzzy, and how to fix the order of operations.

Branding

Why generic AI branding hurts conversion

Template logos and vague voice make indie SaaS look interchangeable. Here is how to fix it without a rebrand agency.

Dev workflow

Cursor plus brand guidelines: one workflow

Keep agents and humans aligned on colors, voice, and tokens while you ship features.

SEO

Technical SEO for Next.js SaaS (checklist)

Metadata, sitemaps, canonical URLs, and JSON-LD: the boring work that actually moves organic traffic.

GTM

Repurpose one GTM idea into five formats

Turn a single positioning insight into blog, docs, social, email, and sales enablement without rewriting from scratch.